The LLC is very important first and foremost, but I wouldn’t recommend doing it first.


  • You might change your company name within the first 3-6 months.
  • Check the availability on Hosting Providers (example: www.YourName.com).
  • If you have partners, make sure everyone is 125% with the company name.
  • Start branding it (Logo, Business Cards, or etc.), to see how the name on other branding tools look to you, even take a poll with friends, family, or even people you’re not familiar with as-well.

A lot of people lock themselves into names, because they’ve made the step of putting and LLC at the end of the name.  Allow yourself that freedom and space to make the decisions for your company that need to be made for your comfort, and also what’s best for your potential clients and fans to respond accordingly.

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